With all the advancements in technology, businesses are facing more difficult challenges on where to invest their advertising dollars. There is the typical advertisement on television; however, these are costly and determining the actual effective audience is hard to calculate.
There is the more cost effective platform to reach the masses and has been around since the 1970′s. It is known as the Teletext and has been helping businesses since then. Teletext operates on the same signal as the standard broadcast. What makes the Teletext really desirable is unlike television advertisement that interrupt individuals who are watching a program so you never really know if the audience is paying attention.
When someone activates the Teletext system, they are actively looking for products and services. This is a very important distinction to be aware of when considering which advertising platform to use. The fact that people who are on the Teletext looking for products and services would indicate they are motivated to make a buying decision. The rationale behind this is the following, when people want something they will do some research to find a good deal and if they go to the Teletex, it means they are really interested.
This information is very important for businesses when deciding which platform to use, while marketing to the masses helps in branding targeting motivated clients yields quicker sales.
According to a recently commissioned public study, the following is an overview of the top European countries by Name, By number of TV Sets Per Person, and Percentage of Teletext Saturation in the market
Austria… 1 per 2.8; Teletext 41%
Belgium… 1 per 2.4; Teletext 31%
Denmark… 1 per 2.7; Teletext 60%
Finland… 1 per 2.7; Teletext 47%
France… 1 per 2.6; Teletext 55%
Germany… 1 per 2.6; Teletext 52%
Greece… 1 per 4.5; Teletext 30%
Ireland… 1 per 3.8; Teletext 23%
Italy… 1 per 3.8; Teletext 15%
Luxembourg… 1 per 4; Teletext 25%
Netherlands… 1 per 3.2; Teletext 65%
Norway… 1 per 2.9; Teletext 60%
Portugal… 1 per 5.8; Teletext 30%
Spain… 1 per 2.6; Teletext 22%
Sweden… 1 per 2.4; Teletext 63%
Switzerland… 1 per 2.9; Teletext 51%
United Kingdom… 1 per 3; Teletext 50%